A dress was initially listed at a price that would have given the store ... ...

A dress was initially listed at a price that would have given the store a profit of 20 percent of the wholesale cost. After reducing the asking price by 10 percent, the dress sold for a net profit of 10 dollars. What was the wholesale cost of the dress?
(A) 200
(B) ...
(C) ...
(D) ...
(E) ...

*This question is included in Nova Math - Problem Set V: Word Problems